Social media is an ever-changing world. One day a social network is the new hot thing and everyone is talking about all of their exciting updates, then a few months (or years) later, it’s no longer relevant and everyone has moved over to another up-and-coming site. Finding ways to keep up with what’s trending or new on social media can be a challenge. With so many sites and sources to choose from, how do you know which ones contain the best quality information or offer the most insightful commentary? Luckily there are several ways you can stay on top of all things social and here are just a couple of them!
Follow Influencers in Your Industry:
To understand social media trends, you have to stay on top of the latest news. One of the easiest ways to do that is by following the influencers in your industry.
Not only are influencers on the edge of new trends, but they’re also more likely to share them with you when they come across something interesting.
Below are some of my favorite influencers:
1)Gary Vaynerchuk:
Gary is one of the most successful entrepreneurs and marketers around today. He’s also a prolific content producer and shares a lot of great information on Twitter (@garyvee).
2)Neil Patel:
Neil Patel is without a doubt, my favorite entrepreneur and marketer. His tips are valuable in any space, and his blog Quick Sprout has some of the best advice around for startups. Follow him on Twitter (@neilpatel).
3)John Lee Dumas:
John is the host of Entrepreneur on Fire, one of my favorite podcasts for business owners. He interviews amazing entrepreneurs every week and shares that information for free. Follow him on Twitter (@johnleedumas).
Social media is a constantly changing landscape. With new features, updates, and opportunities coming all the time, it can be hard to stay up to date on social media trends.
Use Social Media Marketing Software to Discover Trends:
You need to stay ahead of the game on social media. How do you do this?
Stay up to date on social media trends by trying out as many tools that you can get your hands on! There are so many tools out there, and every single one can help you stay in touch with what’s going on in the world of social media.
Most of the software that you’ll find is free or has a free trial period. You’ll also find a lot of monthly fees that vary depending on how much you’re using each tool.
To take advantage of these tools, make sure to do your research before investing too much time or money into them.
Keep Track of Social Media Trends with an Editorial Calendar:
Social media is one of the most important aspects of your marketing strategy. It’s where your potential customers congregate and you can reach them on a more personal level, rather than just blasting out advertisements. Businesses without a social media presence are missing out on one of the most valuable tools they can use to build their brand.
One way to improve your social media endeavors, as well as other marketing strategies, is by making an editorial calendar. These calendars can be used for all types of marketing campaigns, but they are especially important when it comes to social media. If you aren’t sure what that means or how to get started, this guide will help you learn everything you need to know about an editorial calendar.
What is an Editorial Calendar?
An editorial calendar is a tool that marketers use to organize content on a month-by-month basis. The calendar allows you to plan out specific dates for content and also lets you see the types of content you have coming in the future. This is important for many reasons; however, it’s especially important for consistency and strategic planning.
For example, if you see that you have four blog posts scheduled in the next two weeks and no activity on your Twitter account during that time, it might
Set Up a Google Alert:
There are a ton of great resources for social media marketers. You can find them on Twitter, on Facebook, and in email newsletters. But it’s hard to keep up with all of them.
When you write for a living, you need to be able to quickly find the latest news and ideas. That’s why I’m such a big fan of Google Alerts. It’s an easy way to keep up with industry trends and see what others are saying about your brand online.
This is exactly what Google is doing with
Join Groups on LinkedIn and Facebook:
If you struggle to stay up to date with social media trends, don’t feel bad. Even professionals struggle with this.
According to a recent survey of marketing professionals by Social Media Examiner, marketers rate staying on top of changes in social media as their biggest challenge.
That’s why it’s important to have a system in place for discovering new trends and keeping up with the ones that matter most to your business.
Experiment with Trending Hashtags and Topics:
You can easily monitor the hashtags and topics that are trending across social media by using tools like Trendsmap or Hashtagify. me. This can be a useful way to get inspiration for new posts and engage with people who are talking about these topics today.
The problem with hopping on trending hashtags is that it’s often too late for these posts to perform well organically (unless you’re using Twitter). The hashtag may still get you some traffic from other users who click on it, but the majority of people who see it will be out of its trend window and thus not interested in the topic.
As a result, we recommend using tools like these for topic inspiration rather than jumping into the conversation.
Don’t Be Afraid to Try Out New Platforms:
Not all social platforms will work for every brand, so don’t feel like you have to jump on every bandwagon that rolls by. However, if a new platform comes along that seems like a good fit for your business, try it out!
What works for one brand might not work for another, but you won’t know until you give it a try. Even if something doesn’t work out as well as you had hoped, look at it as an opportunity to learn for next time.
Takeaway:
There are many ways to stay up to date on what’s happening on social media, so try out a few of these ideas and find the one that works best for you!
When you get into the rhythm of social media, it all comes down to these: updates, insights, and information. And as long as you’re staying on top of what’s going on in the social media world, you can build up a foundation that will guide your decisions and help you grow. Just remember: if there is a will, there’s a way—and by putting in the time now you’ll reap the rewards later.
